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Module 1 Case

Module 1 Case

Q Objective #1: Identify which key step is missing in the scenario.

Q Objective #2: Develop an Action Research (AR) plan covering the following AR phases in a report to the CEO

Q Objective #3: Identify the reasons behind the decrease in sales.

Q Objective #4: Identify the actions related to data/sales/changes required to improve sales and market share.

Q Objective #5: Identify strategies to improve employee morale.

Q Objective #6: Provide a reasonable timeline for the completion of your Action Research Initiative.

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The entry and contact phases were mentioned in the opening narrative of the case assignment. One issue might be the entry phase, which is not discussed in great detail. During this phase, the consultant and client conduct an opening dialogue about the desired state and proposed Action Research initiative. Other potential problems were the limited scope and time constraints placed on the client's consultant during the contracting phase. There was no specific discussion in the